La Cocina Foods is a family owned and operated company that has been located in the heart of Canada since 1984. What started as a small Tortilleria with a strong passion for Mexican cooking, has grown into the food company we are proud to be today.
We made the transition to Star Marketing in 2023 and haven’t looked back. The impact was immediate and positive in all aspects of our business. The team has provided easy tools for tracking our sales and spend as well as strong analytics to back our business. Star has been great to work with and we are excited to keep building on the momentum we have!
Greg Szabo, Director of Sales, La Cocina Foods
“I have had the pleasure to work with Kyle and the Star Marketing Team for about 4 years now. I appreciate the passion and dedication to our business that Star Marketing shows on a daily basis. Canada is a vast and complicated market, but I feel that Star Marketing is the best distributor north of the US border. I look forward to working with them on continuing to grow our brands and market shares in the years to come.”
David Dondelinger – Retail Director-Midwest & Canada
“Navigating distributor relationships has always been a challenge for us globally. However, since partnering with Star Marketing, our journey has been nothing short of seamless and this is reflected in the high levels of growth we have maintained. Their commitment to bridging distribution gaps is exemplary, ensuring our chocolate has reach right across Canada.
What truly sets Star Marketing apart is their dedication to fostering great relationships. From the onset, it’s evident that their team is comprised of individuals who not only excel in their roles but also genuinely care about their clients’ success. Building trust through transparency, they keep us informed every step of the way, instilling confidence in their process.
The hands-on involvement of Star Marketing’s leadership across all layers of their business is enviable. Unlike many distributors where leadership remains distant, Star Marketing’s leaders are deeply engaged, ensuring that every aspect of our partnership is executed flawlessly.
Partnering with Star Marketing has not only simplified our distribution process but has accelerated the growth of our brand. They offer reliability, support and a team that feels more like an extension of our own. They are not just distributors; they are invaluable partners in our brand building journey in Canada.”
Mike Reeder – Head Of Sales North America/Middle East
“Thank you for taking the time today to discuss our progress. As I’ve mentioned, Star Marketing is probably off to the best start of any distributor we use, certainly during the last 2 years!! We are very excited about what the future holds! Thank you for all of your efforts thus far, they are clearly paying off!!”
Robert Kopf, Director of Sales and Marketing
“Your team takes on all projects with energy and enthusiasm and compete effectively with some of the biggest brokers in the U.S. This was more than demonstrated at this year’s Broker of the Year Awards ceremony where you took home the top prize for Broker of the Year.”
Tom Rickard Sr. G.L. Mezzetta Co. Inc.
“Since 2016, our brand’s organic growth has led to a patchwork of distribution across the country. Although this was workable initially, it has more recently resulted in incidents of channel conflict between various distributors and brokers, which is something we very much wish to avoid. Star Marketing has earned Sprague’s business for a variety of reasons. Star Marketing is not a “middleman”, but instead a highly valued and sophisticated logistics and distribution partner, which has allowed Sprague brand to increase its production while finding cost-savings through economies of scale and lowered administrative costs.
Richard Sprague, President
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